Concurrently with the Kindle ebook reader, Amazon launched Kindle Direct Publishing for authors and publishers to publish their books directly to Kindle and Kindle Apps worldwide. This publishing platform was in open beta testing as of late 2007.
"Authors can upload documents in several formats for delivery via Whispernet and charge between $0.99 and $200.00 per download.
"In a December 5, 2009 interview with The New York Times, CEO Jeff Bezos revealed that Amazon.com keeps 65% of the revenue from all ebook sales for the Kindle. The remaining 35% is split between the book author and publisher. After numerous commentators observed that Apple's popular App Store offers 70% of royalties to the publisher, Amazon began a program that offers 70% royalties to Kindle publishers who agree to certain conditions.
"Other criticisms involve the business model behind Amazon's implementation and distribution of e-books. Amazon introduced a software application allowing Kindle books to be read on an iPhone or iPod Touch. Amazon soon followed with an application called "Kindle for PCs" that can be run on a Windows PC. Due to the book publisher's DRM policies, Amazon claims that there is no right of first sale with e-books. Amazon states they are licensed, not purchased; so unlike paper books, buyers do not actually own their e-books according to Amazon. This has however never been tested in the courts and the outcome of any action by Amazon is by no means certain. The law is in a state of flux in jurisdictions around the world " (Wikipedia article on Amazon Kindle, accessed 12-29-2011).