Advertisers Spend $2.6 Billion for Ads on Phones and Tablets in 2012, Triple What they Spent in 2010

In a New York Times article published on October 29, 2012 Claire Cain Miller estimated that advertisers would spend $2.6 billion on ads on phones and tablets in 2012— less than 2 percent of the amount they would spend over all, but more than triple what they spent in 2010.

"Google earns 56 percent of all mobile ad dollars and 96 percent of mobile search ad dollars, according to eMarketer. The company said it is on track to earn $8 billion in the coming year from mobile sales, which includes ads as well as apps, music and movies it sells in its Google Play store. But the vast majority of that money comes from ads, it said."