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Northcliff Founds the Daily Mail; Circulation Soon Reaches 1,000,000 (1896)

In 1896 Alfred Harmsworth, Lord Northcliffe, founded the Daily Mail. It soon achieved a daily circulation of 1,000,000. "The Daily Mail was Britain's first daily newspaper aimed at the newly literate 'lower-middle class market resulting from mass education, combining a low retail price with plenty of competitions, prizes and promotional gimmicks".... It was, from the outset, a newspaper for women, being the first to provide features especially for them, and is the only British newspaper whose readership is more than 50% female" (Wikipedia article on the Daily Mail, accessed 02-15-2012).