Time Magazine issue of December 26, 2006 named "You" as the Person of the Year, reflecting the growing importance of social networking on the Internet:
"The "Great Man" theory of history is usually attributed to the Scottish philosopher Thomas Carlyle, who wrote that 'the history of the world is but the biography of great men.' He believed that it is the few, the powerful and the famous who shape our collective destiny as a species. That theory took a serious beating this year.
"To be sure, there are individuals we could blame for the many painful and disturbing things that happened in 2006. The conflict in Iraq only got bloodier and more entrenched. A vicious skirmish erupted between Israel and Lebanon. A war dragged on in Sudan. A tin-pot dictator in North Korea got the Bomb, and the President of Iran wants to go nuclear too. Meanwhile nobody fixed global warming, and Sony didn't make enough PlayStation3s.
"But look at 2006 through a different lens and you'll see another story, one that isn't about conflict or great men. It's a story about community and collaboration on a scale never seen before. It's about the cosmic compendium of knowledge Wikipedia and the million-channel people's network YouTube and the online metropolis MySpace. It's about the many wresting power from the few and helping one another for nothing and how that will not only change the world, but also change the way the world changes."