In 1785 printer John Walter began publishing The Daily Universal Register in London. Walter had the typesetting of his newspaper done logographically. In 1784 Walker had purchased this patented system of typesetting in which speed and therefore cost of manual typesetting was intended to be enhanced by using a typefont that included complete words or parts of words rather than individual letters.
After publishing 939 issues of The Daily Universal Register, on January 1, 1788 Walter renamed this news the The Times. The first issue of The Times was numnbered 940, following the 939th issue of The Daily Universal Register. In the first masthead of The Times Walter called it The Times or Daily Universal Register, and Walter stated under the masthead that this paper was also "Printed Logographically."