The "Journal of Interactive Advertising" Begins

In 2000 John D. Leckenby of The University of Texas at Austin and Hairong Li of Michigan State University founded the Journal of Interactive Advertising (JIAD).

The inaugural issue of the journal

"defined Interactive Advertising as the 'paid and unpaid presentation and promotion of products, services and ideas by an identified sponsor through mediated means involving mutual action between consumers and producers.' This is most commonly performed through the Internet as a medium" (Wikipedia article on Interactive advertising, accessed 04-22-2009).