"Google Launches Self-Service Advertising Program
"Google's AdWords Program Offers Every Business a Fully Automated, Comprehensive and Quick Way to Start an Online Advertising Campaign /
"MOUNTAIN VIEW, Calif. - October 23, 2000 - Google Inc., developer of the award-winning Google search engine, today announced the immediate availability of AdWords(TM), a new program that enables any advertiser to purchase individualized and affordable keyword advertising that appears instantly on the google.com search results page. The AdWords program is an extension of Google's premium sponsorship program announced in August. The expanded service is available on Google's homepage or at the AdWords link at http://adwords.google.com, where users will find all the necessary design and reporting tools to get an online advertising campaign started" (http://www.google.com/press/pressrel/pressrelease39.html, accessed 06-09-2009).