Convergence of Media: Packaging Blu-ray Discs in Books


Among the numerous things I collect are DVDs and high-definition Blu-ray Discs. Toward the end of 2009 I noticed that certain classic films were being re-issued as Blu-ray discs packaged in the back of short hardcover books concerning the films. These were not books that happened to include a disc as supplementary material. In those cases the electronic data is often secondary to the physical book. What I bought was the Blu-ray disc, packaged inside a full color book of 30 to 50 pages that was issued in the same size as the normal plastic Blu-ray clamshell boxes. The book is clearly secondary to the data—an excellent informative way of packaging and storing the data.

Two Blu-ray discs that I purchased in December 2009 packaged in hardcover books were Robert Redford's film, A River Runs Through It, based on the elegantly written novella by Norman Maclean, and the 50th Anniversary edition of Alfred Hitchcock's North by Northwest. The back of each book contains a thick plastic insert attached to the inside of the rear cover to protect the disc. Both books contain full-color content that is well-presented and informative.

Why do I include these details in this database? To me, selling Blu-ray discs inside a book represents a notable physical example of the convergence of the book and electronic media. To a book collector this format is also superior and of greater interest than the standard Blu-ray plastic clamshell box. 

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