Flipboard, "Your Personalized, Social Magazine"

In July 2010 the social-network aggregation, magazine-format application software Flipboard was launched for the iPad as "your personalized, social magazine" by Mike McCue and Evan Doll in Palo Alto, California.

The magazine collected the recommendations of user's friends on social network sites, and other websites and presented them in magazine format on the iPad. The application was designed specifically for the iPad's large touch screen and allowed users to "flip" through their social networking feeds and feeds from websites that partnered with Flipboard. The product was later ported to the iPhone.