The Second Best-Selling Book in America Priced Like an App (99 Cents)


The second best-selling book in America, a thriller by Lisa Gardner called Alone, first published in hardback in 2005 at a list price of $25, was made available in February 2011 as an ebook for $0.99.  The ebook sales of this novel drove it to the top of bestseller lists. 

"There are a few things going on here that are notable:

"1. Lisa Gardner's latest thriller hits shelves on March 8, so it's clear that her publisher decided to release this older title at a steep discount in order to generate buzz around this author.

"2. Books, like other media, are suddenly being priced like apps. This has far-reaching implications for how all media will be priced in the future, and could indicate a race to the bottom as consumers become increasingly unwilling to pay a premium for new titles when classics come cheap" (, accessed 02-28-2011).

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