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SFMOMA Issues the First Annual Museum Report in an eBook Format


On May 7, 2012 the San Francisco Museum of Modern Art (SFMOMA) issued its report for its 2011 fiscal year as an iPad app.  Story of a Year was the first annual report issued by a museum in an eBook format.

"Covering the period from July 1, 2010, through June 30, 2011, Story of a Year lets users see the big picture or explore in depth with the touch of a finger complete details on all of the museum's exhibitions, programs, and acquisitions. Unlike a traditional paper or PDF annual report, the app takes full advantage of the iPad's intuitive interface to deliver an array of content that takes viewers behind the scenes at the museum—all without leaving the platform. Throughout, links within the app and to SFMOMA's website provide easy access to even more content and context" (Source accessed 05-09-2012).

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