On April 28, 2009 Perry Chen, Yancey Strickler, and Charles Adler launched Kickstarter.com, originally under the url of KickStartr.com. The company was based in New York City.
"One of a number of fundraising platforms dubbed 'crowd funding,' Kickstarter facilitates gathering monetary resources from the general public, a model which circumvents many traditional avenues of investment. Project creators choose a deadline and a goal minimum of funds to raise. If the chosen goal is not gathered by the deadline, no funds are collected (this is known as a provision point mechanism). Money pledged by donors is collected using Amazon Payments. The platform is open to backers from anywhere in the world and to creators from the US or the UK.
"Kickstarter takes 5% of the funds raised. Amazon charges an additional 3–5%. Unlike many forums for fundraising or investment, Kickstarter claims no ownership over the projects and the work they produce. However, projects launched on the site are permanently archived and accessible to the public. After funding is completed, projects and uploaded media cannot be edited or removed from the site" (Wikipedia article on Kickstarter, accessed 02-21-2013).