In December 2013 Simon & Schuster UK has announced the launch of a genre-specific social media and blog site, meant to entice avid readers of its New Adult and Romance titles. Called The Hot Bed, and curated by an in-house team of four Simon & Schuster UK professionals, the site aimed to be the source for news about S&S’s top-selling and most well-loved romance authors, as well as a blog for those authors to make appearances.
"Fans will also get in on the action as they can connect with authors and with one-another via the site. The Twitter and Facebook feeds for the new site will allow fans to engage with the storylines and offer their remarks. The site also offers Tumblr, Pinterest, and YouTube landings.
"As the site continues to grow, new program offerings will be announced, including reader events for fans. The site has also promised future efforts to promote the brand through connectedness with other presumably romance brands."