Apple Inc. logo

Apple Inc. logo

Detail map of Cupertino, California, United States Overview map of Cupertino, California, United States

A: Cupertino, California, United States

Evolution of "Apple" from Primarily a Computer Manufacturer to Primarily a Phone and Tablet Company

Apple Park, Aerial View

Apple Park, aerial view

By the end of 2013 Apple, which abandoned the word "computer" in its official name in early 2007, was only incidentally a personal computer manufacturer. In the third quarter of 2013 Mac revenue was $5.6 billion, or just 15% of the companies total revenue. At this point, Apple was primarily a smartphone company. In the same quarter, iPhone revenue topped $19.5 billion, accounting for 52% of the total for the three months.

Source:, accessed 12-20-2013.

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