Apple Inc. logo

Apple Inc. logo

Detail map of Cupertino, California, United States Overview map of Cupertino, California, United States

A: Cupertino, California, United States

Evolution of "Apple" from Primarily a Computer Manufacturer to Primarily a Phone and Tablet Company

12/2013
Apple Park, Aerial View

Apple Park, aerial view

By the end of 2013 Apple, which abandoned the word "computer" in its official name in early 2007, was only incidentally a personal computer manufacturer. In the third quarter of 2013 Mac revenue was $5.6 billion, or just 15% of the companies total revenue. At this point, Apple was primarily a smartphone company. In the same quarter, iPhone revenue topped $19.5 billion, accounting for 52% of the total for the three months.

Source: http://www.computerworld.com/s/article/9244875/Dark_tower_Mac_Pro_goes_on_sale_Thursday_?source=CTWNLE_nlt_wktop10_2013-12-20, accessed 12-20-2013.

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