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The Cluetrain Manifesto

First printed edition of The Cluetrain Manifesto

First edition in book form (1999)

In 1998 Rick Levine, Christopher Locke, Doc Searles and David Weinberger published the Cluetrain Manifesto containing 95 theses, presumably, and possibly grandiosely, in the tradition of Martin Luther.

The manifesto was first published online, followed in December 1999 by a printed book issued by Perseus Books in Cambridge, Massachusetts.

“A powerful global conversation has begun.” “Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed. As a direct result, markets are getting smarter--and getting smarter faster than most companies.” “Markets are conversations.”

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