In 1979 Robert Metcalfe, inventor of Ethernet, founded 3Com. Metcalf convinced DEC, Intel, and Xerox
"to work together to promote Ethernet as a standard, the so-called 'DIX' standard, for 'Digital/Intel/Xerox'; it standardized the 10 megabits/second Ethernet, with 48-bit destination and source addresses and a global 16-bit type field. The standard was first published on September 30, 1980. It competed with two largely proprietary systems, token ring and ARCNET, but those soon found themselves buried under a tidal wave of Ethernet products."