eBook Sales Represent 1.6% of Book Sales

"According to a report being released Wednesday by Forrester Research, Cambridge, Massachusetts, e-reader sales will total an estimated 3 million this year, with Amazon selling 60 percent of them and Sony Corp. 35 percent."

"According to the Association of American Publishers, e-books accounted for just 1.6 percent of all book sales in the first half of the year. But the market is growing fast. E-book sales totaled $81.5 million in the first half, up from $29.8 million in the first six months of 2008.

"And [Jeff] Bezos said Amazon sells 48 Kindle copies for every 100 physical copies of books that it offers in both formats. Five months ago it was selling 35 Kindle copies per 100 physical versions.

"Bezos said that increase is happening faster than he expected.

" 'I think that ultimately we will sell more books in Kindle editions than we do in physical editions,' Bezos said in the interview, which was held in the Cupertino offices of Lab126, the Amazon subsidiary that developed the Kindle" (http://www.nytimes.com/aponline/2009/10/07/business/AP-US-TEC-Amazon-Kindle.html)