Detail map of El Segundo, California, United States Overview map of El Segundo, California, United States

A: El Segundo, California, United States

Mattel Auto Race, the First Hand-Held Entirely Digital Electronic Game

1977

Mattel Auto Race was introduced in 1977 by Mattel of El Segundo, California.  It was the first handheld electronic game that was entirely digital, without moving mechanisms except controls and on/off switch.

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