Online Advertising is Expected to Surpass Print Advertising, But TV Advertising Dwarfs Both

According to the October 2012 IAB Internet advertising revenue report by the Internet Advertising Bureau, a New York based international organization founded in 1996:

"In the first half of the year, U.S. Internet sites collected $17 billion in ad revenue, a 14 percent increase over the same period of 2011. . . . In the second half of last year, websites had $16.8 billion in ad revenue. So even if growth were to slow in the second half, digital media this year could exceed the $35.8 billion that U.S. print magazines and newspapers garnered in ad revenue in 2011.

"In fact, the digital marketing research firm eMarketer projects 2012 Internet ad spending in excess of $37 billion, while print advertising spending is projected to fall to $34.3 billion.

"Meanwhile, television ad spending—which Nielsen reports was nearly $75 billion in 2011—continues to dwarf both" (http://www.technologyreview.com/news/429638/online-advertising-poised-to-finally-surpass/?utm_campaign=newsletters&utm_source=newsletter-daily-all&utm_medium=email&utm_content=20121017, accessed 10-22-2012).