El Perfume la rose jacqueminot Coty
Image Source: en.wikipedia.org
Poster designed by Cappiello and printed by Vercasson.
Poster designed by Cappiello and printed by Vercasson (1920)
Image Source: en.wikipedia.org
Poster designed by Cappiello and printed by Vercasson (1920) advertising a kind of seaweed soup.
Poster designed by Cappiello for Agua de Vilajuiga and printed by Vercasson
Image Source: en.wikipedia.org
Poster designed by Cappiello for Agua de Vilajuiga and printed by Vercasson.
An advertising card designed by Cappiello for Vercasson.
An advertising card designed by Cappiello for Vercasson.
The back of the advertising card for Cappiello lists numerous clients of Vercasson in Europe, Argentina and even in Russia.
The back of the advertising card for Vercasson lists numerous clients of Vercasson in Europe, Argentina and even in Russia.
Detail map of Paris, Île-de-France, France Overview map of Paris, Île-de-France, France

A: Paris, Île-de-France, France

Pierre Vercasson Offers to Provide a Poster for Cycles Helyett

1923
Spectacular letterhead from the Vercasson company showing a woman distributing posters to the four winds.
Creative Commons LicenseJeremy Norman Collection of Images - Creative Commons
Spectacular letterhead from the Vercasson company showing a woman distributing posters to the four winds.
The letter dated June 9, 1923 on the spectacular Vercasson letterhead offers to produce a poster for Cycles Helyett, a famous bicycle manufacturer, that had gone into business in 1919. Pierre Vercasson was both a color printer of posters and an advertising agency. The company is particularly remembered for a series of posters designed by Leonetto Cappiello that they published.

Timeline Themes

Printing: Color Printing
Commerce / Trade
Advertising