Index tabs visible on the right margin and upper edge.
Creative Commons LicenseJeremy Norman Collection of Images - Creative Commons
Index tabs such as those seen on the outer right margin were once fairly common in certain kinds of reference books such as dictionaries; tabs on the upper edge, as shown here, were always un
Creative Commons LicenseJeremy Norman Collection of Images - Creative Commons
Index tabs such as those seen on the outer right margin were once fairly common in certain kinds of reference books such as dictionaries in the 19th and 20th centuries; tabs on the upper edge, as shown here, were always unusual.
Circulation at the commuter terminals in and out of New York City
Creative Commons LicenseJeremy Norman Collection of Images - Creative Commons
1st Among New York Evening Newspapers for 15 Years !
Creative Commons LicenseJeremy Norman Collection of Images - Creative Commons
Editorial section."Complete wiothout being ponderous, interesting without being sensational, accurate without being dull or lacking in color...."
Public Domain Mark Jeremy Norman Collection of Images - Public Domain
Summary of New York City and region market, with map
Creative Commons LicenseJeremy Norman Collection of Images - Creative Commons
"The New York Trading Area's Population is Bigger than that of 14 States."
Creative Commons LicenseJeremy Norman Collection of Images - Creative Commons
"The New York Trading Area's Population is Bigger than that of 14 States."
Detail map of Manhattan, New York, New York, United States

A: Manhattan, New York, New York, United States

"The New York Sun" Publishes a Graphic Volume of Data Analysis for its Advertisers

1940
Cover of The New York Sun's Valuable Data book
Creative Commons LicenseJeremy Norman Collection of Images - Creative Commons
In 1940 The New York Sun newspaper issued an elaborate, expensively produced hard-cover book entitled Valuable Data of New York, the World's Greatest Market presenting a very comprehensive analysis of its readership directed at advertisers of a very wide range of products. The 1940 volume described itself as The Sun's 17th annual "data book". The care and expense to which The Sun obviously went in the compilation of data and its presentation in this volume reflected its importance to the newspaper. The high cost spent on the volume with its fancy binding, numerous inserts, and many die-cut tabs on both the outer edge and the top edge of the book, reflected the richness of the advertising market in the era when print advertising predominated.

Timeline Themes

Statistics / Demography
Commerce / Trade
News Media / Journalism
Data Science
Advertising